DECODE Podcast
Capstone Project
As the culmination of my internship at DECODE, I along with 5 other interns representing each department of the agency spent six weeks researching, strategizing, developing, and finally presenting an in-depth strategy for bringing the DECODE brand to new platforms via a podcast to a board of leaders at DECODE.
In addition to creating three distinct options for visual identities, I also worked to develop social media strategies and presentation materials for a successful internal pitch.
CONCEPT 1
The Spacebar
Stop. Listen. Learn. Repeat.
When we hit the spacebar, oftentimes we are looking for a space to pause. A space to let our brains stop, rethink, and review what we’ve done so far. Hitting the spacebar could be physically hitting a spacebar, or plugging in your earbuds and taking a 15-minute break. No matter how you hit the spacebar, THE SPACEBAR podcast is here to give you a place to stop, listen, and learn about what’s next in the health and wellness industry.
CONCEPT 2
Bar None
We are dedicated to you, bar none.
Today, it can be difficult to find brands you can trust. Many rely on shock value and blurring the truth to grab your attention. It can be a real challenge to find reliable sources that have your best interest in mind. That's where BAR NONE comes in. A podcast that healthcare marketers can rely on to provide authentic insights on relevant industry-specific topics to aid them in their jobs.
CONCEPT 3
Between
The Noise
Pause the chaos. Life is chaotic.
And so is marketing. With so many daily distractions it can be hard to know whom or what to trust to provide relevant industry insights. This is a space to take a breath and divulge into a calm and educational slice of the day. This is a space to focus and let ideas run wild. If you want an outlet to escape from the daily stress and media overload in today's information age, come join us between the noise.
